Deep business experience is reflected in everything I write
I’ve founded three successful companies and headed up sales and marketing in two more. I’ve been a freelance copywriter and a partner in a full-service ad agency. As a management consultant, I’ve worked with dozens of not-for-profit and for-profit clients in financial services, healthcare, telecommunications, professional services, and other industries. I’m still actively involved in a consulting firm specializing in facilitated strategic planning.
One of my businesses was a marketing communications agency that grew to be a multi-million-dollar business employing 25 people. In its early years, I was the principal copywriter for clients like AT&T, Sprint, CIBC Development Corporation, TD Canada Trust, Blue Cross, and others. As the business expanded, I held on to the role of copy editor.
Truth be told, I've written most of the copy for websites, sell sheets, newsletters, blog posts, promotional emails, and white papers in virtually every business I've led. Wondering why? The answer is simple. I love copywriting!
How will you benefit?
I put my eclectic experience to good use in each writing project. I know what questions to ask to uncover essential information. I'm able to zero in on what matters to your audience and to craft messages that differentiate your offering and resonate with buyers. And I can promise you this. I won't be happy with what I write until you're happy with it.
What others say about my work
What can I say? Chris is a very talented writer who understands how to deliver the message crisply and with real style. I’d recommend him to any B2B business that’s looking to up their game.”
Peter Buchanan, Master Chair and National Director of Chair Development, TEC Canada
I've worked with Chris for over 25 years on many projects and can easily share that he has ALWAYS provided highly relevant, focused, interesting and persuasive copy. He is a writer that I highly recommend and most importantly... he gets results!"
Wayne Clancy, President
Future Strategies Inc.
You get it!
You got up to speed on our business very quickly. Your copy writing skills are exceptional and you ensured that our new website spoke to the professionals we were after in language they understood."
Aron Pervin, President
Pervin & Company
The years Chris spent on the client side are a tremendous asset. He gets the importance of supporting an organization's brand with the right voice and ensuring that essential messages are clearly delivered."
Bob McCulloch, President
CYOR Consulting Group